I am an in-house designer at Dick’s Sporting Goods, where I have collaborated with a diverse range of business partners across various initiatives. My experience includes logo design and branding for both internal and external campaigns, creating product videos for e-commerce PDP pages, and producing training content for leadership and professional development. I manage these projects end to end, handling pre-production, production, and post-production.

Additionally, I have led multiple recruiting campaigns, providing art and creative direction for initiatives like Hiring Our Heroes, which supports military professionals transitioning to civilian careers. My work in employment brand marketing has helped position Dick’s Sporting Goods as an employer of choice.

I am a skilled graphic designer, photographer, videographer, project manager, and art director.

Project Overview

Dick’s Sporting Goods aims to strengthen its workforce by attracting and hiring military personnel transitioning to civilian careers. This initiative will leverage the Hiring Our Heroes program to position Dick’s Sporting Goods as a premier employer for veterans and military spouses. The campaign will highlight career opportunities, company culture, and the transferable skills that military personnel bring to the team.

Brief

Create a compelling recruitment campaign that resonates with transitioning military personnel and their families. Showcase Dick’s Sporting Goods as a veteran-friendly workplace that values leadership, teamwork, and discipline. Drive awareness and engagement through digital, social, recruiting events and in-store marketing assets.

Objective

  • Design a dedicated career page on the Dick’s Sporting Goods website that speaks directly to veterans and military families, providing a seamless and engaging user experience that highlights the company’s commitment to hiring military personnel.
  • Increase applications from veterans and military spouses.
  • Higher engagement rates on social media recruitment posts.
  • Positive brand perception among the military community.
  • Stronger participation in military hiring events and job fairs.

75th Anniversary Wallpapers

Teammate Photography

Branding & Learning Content

Dick's Sporting Goods | McKeesport Area School District

Brief

This project involved capturing and communicating the impact of Learning Resource Specialists (LRS) within Twin Rivers School to support a last-minute school board meeting. Despite invitations to shadow an LRS, board members had not taken the opportunity to observe the role firsthand. To address this, we quickly developed and filmed a compelling visual narrative that highlighted the LRS’s influence on staff, students, and school culture.

Objective

Create an engaging and informative video under tight time constraints to showcase the value of Learning Resource Specialists, advocating for their expansion into other schools in the district. The goal was to provide a clear, impactful message that resonated with the school board and key stakeholders.

Video